From the Co-Exist article:

Imagine you’re moving apartments and shopping for new furniture at a couple of stores. You see a couch you like, but you’re not sure, so you leave thinking maybe you’ll return another day. But that couch doesn’t take well to rejection. It gets up, leaves the store, and starts following you around as you shop elsewhere and even after you go home having purchased a different couch. Then you start getting offers in the mail for new mattresses.

From the Blink Health website: 

"Blink Health is the cure for a disease with immeasurable human cost. That disease is the high cost of prescription drugs. A cost that takes its toll on human lives in many ways, not just in money but in health itself. Our mission is to cure this disease, and to make prescription medications available at lower prices to millions of people across America."

From the WSJ Article: "It’s your health. So it’s time you took control of all the information about it.

That’s the message that a growing number of patient advocates are trying to spread to American health-care consumers.

For most people, of course, it’s all too easy to simply leave their health records in the hands of doctors and hospitals. But that’s a big mistake, the advocates argue. First, it gives doctors too much power over information that is vital to patients, and it creates opportunities for errors. Perhaps more important, it keeps patients from using the information themselves for their own benefit."