Digital health tech is the answer – but what are the questions? What new gadgets and apps can make consumers take better care of their own health? What are the gadgets and apps that help doctors take care of consumers? Let’s assume that the combination of tech that helps consumers and doctors equals Digital Health. In this emerging world, do doctors encourage consumers to give these new apps and gadgets a try? What is the digital technology uptake among the worried well and the not-so-well boomer population – a giant and amorphous demographic blob that some marketers want to cultivate. Even if we added those modifiers that help divide boomers into cohorts – words like caregiving, wealthy, unmarried, educated, grandparents, rural -- it is a challenge for innovators to peer through the just right Digital Health lens and see clearly who is targeted, what they need, and who will pay for the next new thing.
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